About Me
I am currently pursuing my Master's of Business Analytics at Babson F.W. Olin Graduate School of Business, where I have developed skills like data visualization, data analysis, data interpretation, marketing analytics and more using tools like Python, Tableau, SAS, Google Analytics, SQL, and R programming. Besides being a user generated content (UGC) creator, I have keen interest in business, marketing, and analytics.
Experience
2021
CO-FOUNDER
TUSTA MEDÍA
- Undertook projects and campaigns for more than 20 companies like Wow Skin Science, Wow Momo’s, Mamaearth, Daniel Wellington, Johnson Tiles, etc.
- Along with a team of 7 employees, we worked on business development, digital marketing, and public relations services, I've achieved revenue growth and a 30% increase in brand awareness for these brands by refining business models and implementing strategic development policies.
2018
BUSINESS & MARKETING Coordinator
- I led and managed clientele meetings, achieving an impressive conversion rate of 70% of potential clients into loyal customers.
- Played an integral role in organizing and participating in 8 company events, ranging from conferences to festivals and trade shows, which collectively drew in 15,000 attendees.
- Developed data-driven campaign ideas using Google Analytics and SEMrush, which led to a 20% boost in customer engagement and a 15% increase in business performance.
2019
DATA & RESEARCH Analyst
- I've leveraged Jupyter (Python) alongside essential data manipulation libraries such as Pandas and NumPy, as well as data visualization libraries like Matplotlib, Seaborn, and Plotly.
- Through these tools, I've successfully executed 12 market research projects, extracting actionable insights to inform strategic decisions related to sales, promotions, and distribution.
2018
MARKETING & SPONSORSHIP head
- Pitched and dealt with more than 100 MNCs for funding deals.
- Brought about INR 15 million ($ 180,885) within 4 months for sponsorship from companies like Skechers, Cartoon Network, Maruti Suzuki, Reliance, HDFC Life, Apollo Munich (HDFC Ergo), etc.
- Formulated and executed marketing strategies for those MNCs.
- Lead and guided the team of 27 members for optimum results.
- Prepared marketing budget and analyzed it.
Education
Babson College, 2023
Recipient of OLIN Scholarship
Indian School Of Management And Entrepreneurship (ISME), 2022
University Of Mumbai (India), 2022
SVKM's Mithibai College Of Arts, 2019
Vibgyor High School, 2017
Skills & Proficiencies
Tableau(Data Visualisation)
Python
SAS
R Programming
Machine Learning
SQL
Marketing
Analysis & Research
Google Analytics
Hootsuite & SEMrush
Business & Artificial Intelligence
Graphics & Presentation
Vensim (System dynamics)
Certification & Others Works
certification courses
- Advanced Google Analytics – Google
- Introduction to Data Analytics – IBM Digital Marketing – Udemy
- Digital marketing – Udemy
- Time Value Of Money – University of Michigan
- Python - Laqshay institute
RESEARCH PUBLICATIONS
- International Journal for Research in Applied Science and Engineering Technology - World of Cyber Security.
- Strategy Analysis for Cadbury.
- International strategy: From Local to Global and beyond.
- Analyzing the Design of Paytm Mobile App Suggestions.
- Strategies for Reviving Economic Cycle After the Pandemic
extra- cirricular
- Gymnastics – National Level
- Basketball – State Level
- Folk Dance (Garba) - Soni School Of Garba Dance
- Contemporary Dance – Terence Lewis Professional Training Institute
- ILLENIUM - Vice Chairperson
- SUPW & Community Service - SSRC (Social Service Responsibility Club )
- Lion’s Club (NGO)
- Samadhan Foundation (NGO)
"Yashvi has showed us that she is also very good with handling pressure and work load at the times of deadlines. She always tried giving out of the box solutions which helped the firm to create an image in front of the clients."
CHAIRMAN AT CREATIVE PERIPHERAL LTD.
"When we first met, I was immediately impressed with her. I have always known her to be an ambitious and highly motivated person. I believe that her self-starting tendencies and strong vision make her an ideal candidate."
University Professor
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